About Us

Our History

San Diego Trading Company was established in 1995 in beautiful Horton Plaza mall of San Diego. At the beginning our founder Louis Addeo, saw a need for higher quality and more original garments for his shoppers. As time went by, the demand for more original and higher quality garments and products grew and San Diego Trading Company expanded into new areas of the city.We currently operate several retail stores in Coronado, Old Town, the Gaslamp Quarter, Mission Beach, and other areas of San Diego.

Our Mission Statement

Our mission is to succeed in an environment where sales are achieved by exemplifying our core values; we strive to provide high quality and on time delivery of the most original products to our customers while offering a great experience in our stores.

Our Core Values and Guiding Principles:


We do the right thing!

Responsibility and Accountability:

Know what you’re doing, why you’re doing it and what your goal is


Everybody is unique and we ALL deserve the right to be treated with quality and dignity

Commitment to Grow:

We strive to learn and grow

Strong Work Ethic:

We are committed to always doing our best


By working as a team we achieve our vision